I am an expert in using a combination of data and behavioural sciences to lead transformation in the field of Experience Management (XM).
Over the last 4 years, I have been focussed on developing and using Predictive Behavioural Analytics to understand why people do what they do, what they are likely to do next, and how businesses should respond.
As the inventor of Predictive Behavioural Analytics, I am an internationally recognised expert in the field of Customer Experience analysis. In addition to this, an executive advisor, award winning blogger, writer and event host / moderator.
"Peter was born to help organisations who face today’s (and tomorrow’s) complex and multi-threaded environment make sense of it all... ...His communication skills are as engaging as they are informative. His mastery of illustrative dialogue and ability to consult at multiple levels are a great vehicle to impart the wealth of valuable scientific knowledge."
- Alastair Sim, Global Vice President - Asia Pacific at SAS
"Peter's skill in forming analytics strategy and implementing a plan to achieve it is second to none."
- Rob Chilvers, Data Director at Virgin Red
"If you get the chance to hear or work with Peter. Do! 100%"
- Carol Deans, Freelance Corporate Communications Consultant
I am delighted to announce that I am part of Anthrolytics - the new company that delivers Digital Empathy at Scale.
I will still be leading XMplify as a consulting services organisation.