About Peter

Strategic advisor, behavioural analytics pioneer, offering fractional board support and a trusted event host

I’m Peter Dorrington. I founded XMplify Consulting to help leaders act on emotional and behavioural data - not just surface metrics. I also co-founded Anthrolytics, where we’re building tools that make emotional insight a strategic asset.

What drives me? Making sense of human behaviour and turning that into action. I’ve spent decades helping organisations understand why people do what they do, what they’re likely to do next, and how to respond in ways that build loyalty, wellbeing, and trust.

I work directly with boards, senior leaders, and transformation teams. I don’t just advise - I collaborate. I ask thoughtful questions, challenge assumptions, and help you see what others miss.

• Strategic Insight: I translate behavioural signals into clear, practical strategies. Whether you're shaping experience, product, or culture - I help you lead with confidence.
• Fractional Board Support: I offer flexible, high-impact support to boards and leadership teams. You get senior expertise without the full-time overhead.
• Event Hosting & Moderation: I facilitate executive roundtables and leadership events with structure, insight, and energy. I keep conversations sharp, focused, and actionable.
• Keynote Speaking: I speak on Predictive Behavioural Analytics, EX, CX, and the future of analytical experience management.

• Clarity over complexity
• Action over theory
• People over process

I’m not interested in buzzwords or vanity metrics. I care about what works and about helping leaders make better decisions, faster - and with empathy.

• Leadership teams looking for fractional leaders with behavioural expertise
• Executives driving transformation and experience strategy
• Event organisers seeking credible, engaging moderators
• Organisations ready to act on emotional and behavioural data

If you’re looking for someone who can bridge data and human experience, challenge your thinking, and help you lead with emotional intelligence—we should talk.